Search engine optimization is crucial to the success of your online business. It helps you capture more web traffic, sell more ecommerce products, and increase brand awareness. It reduces the cost of customer acquisition and increases the lifetime value of your customers. Getting a high SERP ranking helps your business stand out from the competition. Moreover, SEO can boost your website’s rankings in search engines such as Google, Bing, Yahoo, and Instagram.
Google’s algorithm uses thousands of signals to determine the relevance of webpages. It considers the intent of the searcher when determining which webpages will rank high. One of the basic signals of relevance is whether the page contains keywords that were used in the search. These keywords can appear in page headings or in the body copy. Search engines also use anonymized data of previous searches to determine which pages are relevant to a searcher’s query.