9favS8Z - How to Optimize Your Website for Local Search Engine Optimization

Local SEO involves optimizing your website so that it will be found by people in your community. Google uses a variety of ranking signals, such as IP address, to determine which local businesses to display on its search results page. For example, if a consumer searches for a plumber in his area, Google will show the most relevant plumbing service results. That’s why it is important to include your town or region in your page titles and descriptions. You should also include your business address and ZIP code. read more

VEr9C7s - Local Search Marketing - Four Ways to Rank High in Local Search

To rank highly in local search, your business must have a presence on many websites. For example, you may have a Facebook or Twitter account and want to promote your business on there. People often click through these profiles and social networks to learn more about the business, rather than simply reading a business’s profile on the search engine. But search engines don’t rely solely on this information – they use four main sources to rank your business.

While the benefits of being present in local search results are significant, they are only part of the story. Increasing your visibility means more people will discover your business, which can lead to increased website traffic and more conversions. This is important for long-term success and establishing a good reputation. Local search marketing is one of the best ways to achieve these goals. But be careful: Local search marketing agencies can’t guarantee top Google rankings overnight. Beware of people who promise to remove your listings and threaten you with their service. read more