How Does Search Engine Optimization (SEO) Work?

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jWyOWKE - How Does Search Engine Optimization (SEO) Work?

SEO (search engine optimization) aims to improve the ranking of a website. Search engines have a system of ranking websites based on their relevance to search queries and the quality of the content. This process is called crawling, indexing, and ranking. Ranking can only happen after the crawling and indexing processes have been completed. Google’s main search algorithm, Google Hummingbird, is responsible for these processes. This algorithm connects words with similar search queries to create more relevant search results. read more

Local Search Engine Optimization – How to Optimize Your Business Listings for Google’s Local Search Algorithm

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LKrxceU - Local Search Engine Optimization - How to Optimize Your Business Listings for Google's Local Search Algorithm

Local Search Engine Optimization strategies focus on boosting local traffic to your website, so that your business appears first on map listings and search results. Various factors can determine the local SERP rankings of your website, including distance to geo-location, relevance to the search term, and mention of business categories and keywords. Having correct NAP information and a high number of positive reviews are also essential to get noticed by local consumers. Moreover, Google bots are everywhere on the internet, so it is essential to include social media links that signal your presence on social media. read more