What is search engine optimization? This question may arise in the mind of any internet surfer while searching for any information over the internet. The entire concept and practice of SEO is very complex and challenging. It requires an original approach to be able to create impact on the top search engine rankings. An individual, who is looking for any information about SEO, must be aware of few key points associated with this topic.
Search engine optimization deals with various techniques, such as content marketing, search engine marketing and pay per click advertising. Content marketing is one of the key components of SEO and it aims at increasing the number of traffic to your website. It helps in creating awareness about your company’s products and services in a targeted manner. This method is referred to as low cost per view or cost per thousand impressions.