Search engine optimization (SEO) is the act of enhancing the volume and quality of site traffic to a particular web page or a site by search engines. Search engines mainly target paid visitors or direct traffic rather than organic or unpaid traffic. Organic visitors are those coming to the site voluntarily, such as when users conduct searches with keywords such as “free gifts,” “likes,” “stores,” and “visit.” These are referred to as natural or unpaid traffic. Paid visitors are those brought to the site by marketing campaigns, such as those conducted by search engine companies for Pay-Per-Click advertising. SEO is an essential marketing tool for those wishing to bring organic traffic, but who do not wish to pay for the service.
Local SEO Marketing Strategies For Small Businesses
Local SEO marketing is one of the fastest growing trends in online marketing. Local SEO stands for Search Engine Optimization, and since any company knows, bringing in local clients can be crucial to their success: They’re easier (and thus cheaper) to contact. They’re more loyal to companies they’ve worked with in the past, meaning more referrals. And they make customers feel more comfortable knowing they’re being shown to businesses that have a connection to the area – even if that connection isn’t clear on first glance.