Local SEO For a Growing Economy
Local search engine optimization, sometimes called local SEM or local SEO, is a set of marketing techniques used to improve user experience and increase online brand awareness at a local level. Local SEO is different from other forms of Search Engine Optimization (SEO) in that it is a more direct form of internet marketing influencing the unpaid search results of a search engine such as Google, Yahoo!, or Bing (Microsoft). In most cases, the business does not need to hire a professional to perform Local SEO optimization. Organic search results are what users normally see when they conduct a search, and these results are determined by various factors such as relevancy, click-through rate, frequency of use, and other such factors. Organic search results are the most profitable for businesses conducting local SEM, but getting there requires a localized approach using specific, targeted keywords in an optimized content format.