Local search engine optimization or local SEO is important for many reasons, but one of the biggest reasons is that people are searching for products and services in their own area. When a searcher types in a search phrase in any of the major search engines, such as Google or Yahoo! it will pull up websites that are specifically optimized for your area or city. Local search engine optimization is like organic SEO in that it also is a method affecting the rankings of a specific site or even a single web page within the paid results of a search engine called the “organic” or “unpaid” results. For example, if a person were searching for dog supplies in their town, they might see a specific search result for dog food or dog grooming.
