Why Is SEO Local So Hot?
SEO Local is a marketing initiative that attempts to improve the accessibility of a site or a certain web page to its local audience. Local search engine optimization is like SEO in that it’s also an automated process impacting the visibility of a site or a page in the unpaid results of a particular search engine called the organic or “free” results. This type of SEO Local offers various methods for local search marketing and includes pay per click advertising (PPC) and sponsored listings in SERPs (search results). These techniques differ from traditional search optimization, since they focus on creating local content that can be linked back to a site or page. In a broader sense, Local SEO encompasses all Internet marketing efforts aimed at local clients and audiences, regardless of keywords used and volume of traffic coming to a site or page.
