Local SEO is an excellent, cost-effective strategy to promote your company on the web. Local search engine optimization enables companies to promote their offerings to specific local area clients when they search for them in search engines. Improved rankings will send more traffic to a website and hence through the doors of your company. So what exactly is local SEO?
Local search marketing involves optimizing web pages and content specific to a particular geographic location. The objective is to rank well with the major search engines such as Yahoo, Google, and MSN by adhering to proven best practices in content optimization and local web marketing. In addition to these strategies, a business can also use pay per click (PPC) campaigns to further boost local PPC results.