Local SEO is an excellent, cost-effective strategy to promote your company on the web. Local search engine optimization enables companies to promote their offerings to specific local area clients when they search for them in search engines. Improved rankings will send more traffic to a website and hence through the doors of your company. So what exactly is local SEO?
Local search marketing involves optimizing web pages and content specific to a particular geographic location. The objective is to rank well with the major search engines such as Yahoo, Google, and MSN by adhering to proven best practices in content optimization and local web marketing. In addition to these strategies, a business can also use pay per click (PPC) campaigns to further boost local PPC results.
There are several ways to optimize a local website for organic search results. One way is to focus on the keywords that people commonly type in to perform a search on the web. Keywords are those phrases or words that people commonly use to find what they want. Using keywords as part of your local search marketing strategy will help you rank on the first page of the results pages when people do a search using those words.
A second strategy is to utilize on-page and off-page search engine optimization. Both of these strategies are vital for a healthy on-page and off-page marketing strategy. On-page search engine optimization includes creating high quality content for a website, submitting to directories, and using keyword rich titles, meta tags, and bolding and optimization. Off-page search engine optimization includes building link popularity, optimizing internal pages, and creating backlinks from other websites with high traffic.
Another important way to optimize your local new strategy is to use social media and online reviews. Social media includes Twitter, Facebook, and blogs. Online reviews include review sites like Angie’s List, Yelp, and Citysearch.
One thing many people do not realize is that when people search for a local business by their zip code, they may not enter their full address. In order to optimize your website for this search, you must place the city and state where the business is located within the address bar of the search engine. For example, if you are selling dog supplies in Chicago, you would put “Chicago, IL” within the address bar. This will ensure that you are visible to clients searching by that specific zip code. If you do not have a website that is optimized for this search then you will not be visible to many clients.
You can also use social media and online reviews to rank higher in Google. Many companies utilize YouTube, Facebook, and Twitter to promote their business locally. These sites will allow clients to rate your service or your product and allow you to rank higher within the search engines. In order to rank higher in the search engines, make sure you properly use internet marketing. Most webmasters understand the concept of internet marketing, but they do not know how to properly use it.
Local SEO should not be considered just another tool for website promotion. It is an opportunity to promote your services and give your website the exposure it deserves. There are many businesses doing well on-page because they properly promote themselves on the website. They provide contact information, they have a description of what they do, and they have a list of services. In order to rank higher in the search engines, have everything listed on the website.
A local audit will tell you that if you rank higher on the website you will receive more traffic. The more traffic you receive the more customers you will have. When you hire a local audit, they can tell you how you can improve your website and how you can make it user-friendly. By ranking higher on the search engines, you are creating awareness of your business and you are gaining more awareness.
Another advantage of having an audit performed on your website is that the search engine results pages are more likely to be ranked higher. If the search engine results are on page one and you are on page ten, which is the eighth page of the search engine results page, you are not likely to rank as high as you would if you were on page three. The search engines tend to give more attention to websites that are closer to the home page. Search engines tend to place more emphasis on the first page of the results. Having a local SEO company help you with local search engine optimization will help you get a higher placement on the search engine results page.
Google is known for putting a higher focus on location pages. This is one of the reasons that website owners pay search engines to place their websites in certain areas. Google also does not count pagerank into its search engine’s formula so local SEO marketing efforts are even more important than ever. Having a local SEO marketing company do all of the work for you will ensure that your website and your business get all the attention it can get.