Local Search Engine Optimization for Small Business Use
Local search engine optimization, also called local SEO, is a set of optimization techniques used to gain a higher placement in Google search results for specific keywords. Local Search Engine Optimization is similar to organic SEO in the way that it also is a process affecting the rankings of a site or a page in the unpaid results of a search engine called the “organic” or “free” results of a search engine called “paid” or “sponsored” search engines. Organic SEO techniques involve various types of on-page optimization and off-page optimization. On-page optimization is SEO techniques such as placing a keyword rich meta tag on each page of a site or creating well written content. Off-page optimization would include such things as writing proper Meta tags, article submissions, directory submission, social bookmarking, blog commenting and the like.