Local Search Marketing (LSM) is an extension of traditional SEO that focuses on showing Google and other search engines that you are the most relevant business in your locality for any given query. Activities may include building citations of your name, address and phone number in online directories or review platforms.
Increased Relevance
Local SEO strategies focus on optimizing the signals that search engines use to recognize your business in specific geographic regions, including creating websites containing keywords, NAP information, citations and reviews that rank businesses in local searches.