Customers find it easier to trust businesses that rank highly in Google search results; however, increasing these ranks can be challenging for small business owners.
Local SEO Marketing refers to the practice of optimizing websites and online listings so as to increase their visibility on search engines like Google. This involves keyword research and optimization as well as garnering quality links from local sites and directories.
Creating Local Content
Content that conveys your relevance to local audiences is an essential element of local SEO strategies for local businesses, whether that means blogging, guest posting on local sites, or posting social media updates.