Local SEO strategies provide a cost-effective means of reaching your target audience without incurring unnecessary ad costs, while simultaneously positioning you as an authority figure within your industry and community.
To ensure optimal local search performance, businesses need to publish relevant content and ensure their NAP (name, address and phone number) is consistent across platforms and review sites. Citations and customer reviews also play a vital role.
Keyword Research
Mastering local keyword research is crucial for any small local business that wishes to rank higher in local search results. Doing this allows you to gain a better understanding of how audiences search, identify gaps that you can fill with new content and make data-driven digital marketing decisions.