Attorney SEO should be an integral component of every law firm’s digital marketing strategy. Potential clients use search engines like Google to locate legal services.
Effective technical SEO includes schema markup that helps Google better comprehend your website and display rich snippets in its search results, and ensures web crawlers don’t spend their time visiting pages that don’t add value for users.
Content Marketing
As digital marketing evolves, businesses of all kinds must increasingly prioritize content as part of their overall online strategy – attorneys and law firms included. Website content published can have a dramatic effect on how potential clients connect and engage with a firm – leading to leads and conversions.