What is Search Engine Optimization (SEO)?

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Search engine optimization (SEO) is the practice of improving a website so it appears higher in organic search results. SEO should be part of any online marketing strategy as it can have a dramatic effect on traffic to your site.

SEO may take time and effort, but can be an immensely satisfying way of expanding your business and creating new leads.

Keywords

Keywords are terms people type into search engines when they’re searching for information or products, so the more relevant a website appears in search results for an individual query, the greater its traffic will be. read more

How Local Search Marketing Can Help You Reach More People in Your Area

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Finding your business on search engines such as Google is key to growing it quickly. Local SEO helps your business connect with more local people faster.

As part of Local Search Marketing success, providing accurate and consistent NAPU (name, address, phone number, URL) information across key directories is crucial.

Google My Business

Google My Business (GMB) profiles offer local businesses an effective means of increasing their presence on search engines, including managing listings, responding to reviews and adding photos as well as seeing where customers are searching for you. The platform makes the experience seamless and allows businesses to easily track what customers are searching for them and when. read more