There are many different ways to improve attorney SEO. In order to gain higher rankings, you must make your web pages more appealing to searchers. Optimized web pages rank higher in search engines, so make sure yours rank high in relevant searches. Providing relevant information about your practice area will help increase your website’s search engine ranking. The first step in improving SEO for your law firm is to create relevant and original content. Legal content writers will create blog posts, directories, and landing pages, which will increase your law firm’s authority and trust.