Search engine optimization for attorneys can provide a significant boost to a law firm’s online presence. Consumers typically begin their search for a product or service by typing in their search terms in Google. Attorney SEO services help law firms appear at the top of the search results and provide high quality content that leads to a phone call or visit. Unlike pay-per-click advertising, attorney SEO is an ongoing process that can increase a law firm’s online ranking.
Effective attorney SEO marketing strategies focus on user experience. For example, an attorney may have a page dedicated to car accidents, which would rank high in Google searches. But searchers will often also use keyword phrases to look for general legal information. This could include child custody issues or divorce keywords. By optimizing these pages, lawyers can boost their online presence and increase their likelihood of getting hired. And while high word count doesn’t guarantee top search rankings, it does improve the chances of getting hired by prospective clients.
