To achieve good SERPs, you must understand how Google indexes web pages. To do this, it needs to read your web pages, understand the topics you are covering, and identify keywords. Once it has done that, the search engine’s algorithm can show them to users. However, web pages look different to users than they do to search engines. Here are some tips to optimize your SERPs:
High-quality content is the key to improving your rankings. By creating high-quality content, you will keep your visitors and attract incoming links. Another major ranking factor is web design. The more incoming links a website has, the more Google trusts the content. Web design is also important since search engines analyze the content of a website based on its appearance in different browsers, device types, and page load times. So, your website must be user-friendly to improve search rankings.
