Aside from content, local SEO includes Google My Business and other on-page signals. A well-optimized website includes relevant keywords and is linked from your Google My Business profile. Those factors will help your site rank well in Google. To ensure that your website gets the most exposure possible, follow these steps:
Using relevant keywords and NAP information will make your website more visible to local consumers. You should also include neighborhood, county, or town names in your meta data. Lastly, include schema markup and NAP information in your website to ensure that local searches return relevant results. Also, determine the number of locations and use those keywords in your local SEO efforts. Once you’ve mastered these tips, it will be easier to rank your website in Google and other search engines.
