If you are in the legal industry, attorney SEO is an important part of your marketing strategy. As a general rule, the first page of Google’s search results attracts 71%-90 percent of all clicks. Without a presence on the first page, local searchers won’t bother calling your law firm. The first few paragraphs of your attorney SEO campaign will help you boost website traffic and improve overall conversion rates. However, creating an effective lawyer SEO campaign is not an easy task. There are literally dozens of different factors to consider.