SEO is the process of optimizing core search engine components to achieve higher rankings. The process begins with keyword research, in which you look at how other websites rank for similar search terms. Identifying the keywords that your potential customers are using when they search for your product or service is critical to making your content more relevant to the searchers’ needs. Once you have identified the keywords, you can use them to optimize your content and create new content. Listed below are some key steps to SEO success.