There are many benefits to local Search Engine Optimization (SEO) if you have a business in your neighborhood. Not only will it increase your website traffic and sales, but it will also help you narrowly target your ad campaigns. Although less than half of businesses use local SEO, it is definitely worth incorporating into your marketing strategy. Here are just a few of the most important ones. And remember: more visibility means more local customers.
The order of Google’s Local Pack is determined based on the business’ proximity to the searcher, relevance to the query, and prominence of the business’ profile. In other words, the higher the ranking, the higher your website traffic will be. In addition, Google’s Local Finder lists extended listings of local businesses. While the local search algorithm does not use the same methods as the global search, it considers factors such as links, on-page optimization, and behavioral signals to determine where to place your business on the map.