Local SEO involves optimizing your online presence. While online review management can be a difficult task, it can also yield big rewards. The power of your brand reputation lies in your social media and email marketing activities. While online reviews can provide you with valuable insight, always keep your brand message front and center. Maintain a professional tone when interacting with your online community. High-quality content is an essential part of local SEO. It can take many forms, including reviews, articles, and blogs.