You can leverage local SEO to increase your visibility online. More than half of all online searches are conducted on a mobile device. By placing your business in front of these users, you will increase your chance of gaining new clients. Listed on page one of a search engine, your business will receive more traffic and be more visible to local internet users. Moreover, if you have a website, local SEO is even more important. Here are some tips to improve your local SEO strategy.
First, it is important to remember that local businesses rely heavily on public opinion and customer reviews. Having a Google My Business page is essential for local SEO. If you’re a plumber, you don’t have to have the most impressive website in the world. Instead, you’ll need to have a website that reflects the reputation of your service area. This is not an easy task for a business owner, so it’s important that your website is optimized for local searches.