Whether you are an attorney who works with a law firm, a small business owner or an individual, it’s important that you understand what SEO can do for you. There are several different areas of SEO, including Technical, Off-site and Mobile SEO. By understanding what SEO is and how to use it, you can help your business gain more exposure and traffic.
Technical SEO
Having a lawyer website that ranks highly in search engine results is an important part of building your brand and expanding your practice. However, SEO for lawyers requires more than just creating great content. You must also consider the coding behind your website. The right structure will make your website more appealing to search engines.
Creating a sitemap will help search engines crawl your pages. You can create an XML sitemap by following Google’s guidelines.
You should also use CSS minification, which will help reduce website size. Also, consider compressing your images. You should also use a security certificate to make your website more secure. This will protect your users from malicious web attacks.
You should also optimize your website for mobiles. Approximately 63 percent of US organic traffic will come from mobile devices by 2021. A mobile-friendly website is not only important for user experience, but it also ensures a good ranking in search engine results pages.
Schema markup
Adding Schema markup to your attorney website can provide you with a competitive edge in SEO. Search engines like Google will use this information to better understand your site and provide users with relevant results. With the help of this information, you will be able to attract more visitors and get more conversions.
Schema markup is the process of adding microdata to HTML. It is important to add this markup manually. It is a complex process that should be done by a professional digital marketer.
Google’s Structured Data Markup Helper is a tool that allows you to add schema markup to your website. It requires HTML code and a page URL. You can then select what markup you want to use and highlight the information on your page. You can also choose the nature of the content to highlight.
Mobile SEO
Getting your law firm website noticed on Google is a multi-step process that involves many SEO techniques to make your site visible to potential clients. Search engines rank your site based on a variety of factors, including how relevant the content is, how easy it is to navigate, and the quality of your backlinks.
You can use a free tool such as Screaming Frog to create a sitemap for your law firm website. This will help search engines crawl the pages on your site and index them. You may also use a tool like Google Analytics to check for dead links, which are links that take a visitor to an empty page outside of your site.
Another strategy is to use contextual links to link to related information on your site. Contextual links help potential clients take the next step to contact you. You can also use an XML sitemap to help Google and other search engines understand the hierarchy of your website.
Off-site SEO
Whether you’re a new or established law firm, you can take your public presence to the next level by utilizing Off-site SEO. This form of marketing includes strategies to improve your rankings and build trust among potential clients.
Using the right SEO strategy can increase your search engine rankings, make potential customers more likely to click on your website, and improve your social media presence. But it’s also an investment. To ensure your SEO strategy is effective, you should analyze its performance through key performance indicators.
Content marketing is a cost-effective way to drive qualified traffic. To reach your target audience, you should create custom content that is easy to read, engaging, and offers useful information. A content marketing strategy can also boost your social media reach.
Backlinks
Obtaining quality backlinks for attorney SEO is a critical step for long-term search engine optimization. The most important reason for this is that these links can help your site gain authority. They are like votes in favor of your website. Getting backlinks from authoritative sites and those focused on your geographic market will improve your page rankings.
One of the best ways to find links is to check out your competitors. Google search will help you find relevant strategic backlinks. You should also check out directory-type websites. These are websites where you can submit your website URL.
Quality backlinks can take shape in a blog post, a video on YouTube, or a listing on a directory. You can also use a link building tool to find potential backlinks. These tools include AHREFs and SEMRush.