SEO Local is the practice of optimizing your web page and website to be visible in local unpaid search results. These search results are commonly referred to as “natural” and “organic” search results.
Local SEO is more productive than national SEO
Local SEO and national SEO are both effective in helping businesses build a strong presence in their target market. These two tactics can increase visibility, drive traffic, and increase sales. Both methods can be useful for online stores, and even brick and mortar businesses.
The main difference between the two is that local SEO targets users within a certain geographic area. National SEO targets users nationwide, and works best for larger brands. However, both are great for small businesses.
Local SEO is less expensive and requires less work. A typical local SEO campaign focuses on a business’s location and the keywords used to describe that location. It also depends on other signals, like photos and average rating, to determine relevance.
While the benefits of local SEO are often more immediate, it can take 3-6 months to build a strong presence in the local market. Businesses may need to focus on developing a strong reputation through customer reviews. This can be important, as consumers research companies online before making purchases.
Get a local SEO link
A local SEO link is important because it can lead to more traffic, sales, and conversions. This type of linking can help your website rank higher in Google Maps. It can also help you get more exposure to new audiences, bringing them to your store, website, or blog.
Local links can come from websites that target the same geographical area as your business. These links are much more effective than those from popular national or global websites.
The best local SEO link opportunities can involve working with local bloggers and media outlets. However, the availability of these opportunities may be limited. To make this easier, consider using a link prospecting tool to find potential sites.
You can also use a free tool called Site Explorer to identify any broken links on your competitors’ websites. In addition, you should check for local citations. Having accurate citations on relevant websites shows your business is a trusted part of the community.
Track traffic to your website
Having the proper system for measuring your website’s traffic is essential. By tracking your visitors, you’ll be able to determine what works and what doesn’t. You can also use the information to refine your local SEO efforts.
One of the most popular analytics apps is Google Analytics. This tool provides a breakdown of your website’s traffic by source, type and time spent. If you’re new to this service, you can easily get started.
Another popular tool is Similarweb. It analyzes your site’s performance and identifies the interests of your visitors. The site can even be used as a Chrome extension.
These tools can help you measure traffic and conversion rates, and also provide valuable data about your visitors. They can tell you if your website’s layout and content isn’t appealing to your target market.
Manage customer reviews
Reviews play a key role in a company’s online reputation. Having a good review profile can boost a business’s SEO ranking, increase sales, and even improve customer loyalty. However, a negative review can be detrimental to a business, deterring potential customers from engaging with the brand.
Fortunately, there are ways to manage your reviews so that they don’t get out of control. Review management software helps you collect and respond to reviews. It can also turn those lost customers into fans.
To start with, make sure that you’re collecting all the important information from your customers. This includes their contact details such as email and cell phone numbers. You can use automated notifications to request that they write a review.
Responding to your reviews shows that you value your customers’ opinions. A strong customer service team can help you respond quickly and effectively to negative reviews.