Local SEO refers to the practice of optimizing a business website and Google My Business profile so as to attract consumers within a particular geographic region. It uses various techniques like keyword research and content creation in order to increase brand recognition.
Citation building and Google Business Posts are among the most critical strategies for growing any business, while our Listing Management tool makes this effort manageable so that you can focus on expanding it instead.
Keyword Research
To select the ideal keywords for your SEO Local strategy, begin by identifying search terms used by potential customers to locate businesses like yours on search engine results pages (SERPs), as well as free or paid tools like Ubersuggest (developed by content pioneer Neil Patel), Keyword Shitter and Answer the Public.
Step two is determining which keywords have either implicit or explicit local intent. Implicit local keywords don’t specify a location but indicate that a user is searching for products or services near their location, while explicit local keywords specifically name cities or neighborhoods as search queries. With these tools in hand, it should be easy to narrow down a list of relevant keywords and focus your efforts more effectively.
On-Page Optimization
On-page optimization is an integral component of SEO in general, but especially essential when dealing with local search. According to BrightLocal’s research, 34% of SEOs view on-page signals as the key contributor for regular organic rankings and 16% consider them crucial when ranking map pack listings.
Search engine optimization involves including keywords in your content and making your website easy for search engines to navigate, as well as including your NAP (name, address and phone number) in crawlable HTML text throughout the site and adding photo and video keywords that help Google understand what each file contains.
Avoid keyword stuffing as this will negatively impact your rankings; focus on optimizing each page for one keyword while still striving to rank for multiple.
Link Building
Link building, also known as off-page SEO, is an essential component of SEO Local. These links come from outside your website and serve as a vote of confidence from an independent third party to increase search engine rankings – leading to more customers for your business!
Local link building strategies may involve various tactics, such as listing on directories, submitting reviews to websites, and finding unlinked brand mentions. Tools like Ubersuggest can also help to identify opportunities for backlinks.
These tools can be used to locate websites from which your competitors are receiving links and reach out directly for the same opportunity. While manual outreach may take more time and effort than its automated equivalents, the results could lead to higher SERP rankings for your website.
Content Creation
Local SEO is often perceived as the easiest way to be seen online, with directory listing optimization and optimizing Google My Business pages as the main strategies used for local SEO campaigns. Content also plays a vital role in these initiatives.
Blog posts featuring local topics and keyword research can increase visibility while adding an authentic local voice can give them an edge in competition. Kanuka Digital used a FAQ page with local-focused keywords to assist PlumbGas customers and saw conversions increase by 400%!
Google Business Posts provide an effective means of sharing news and updates with local consumers, including events, promotions, new products or services – however creating and optimizing these posts at scale is challenging and Mailchimp provides the solution!
Google Business Posts
GMB Posts provide businesses with an innovative new way of engaging with users directly within their Google listing, whether by posting daily specials or events in local search results or driving click-throughs to a landing page on a website.
Your choice of post can provide users with a one-click path to make reservations, subscribe to your mailing list or purchase products directly from you website – increasing both SEO ranking and local search visibility in an effective manner.
Google uses these posts to better understand your business and match it more easily with queries, which is part of its E-E-A-T (Experience, Expertise, Authority and Trustworthiness) component.