If you want your business to be found by local residents, you need to optimize for local SEO. This means using link building and Google Maps verification to show up on local search results. It also means displaying positive reviews, which are critical to gaining visibility. Interested shoppers will read reviews and will most likely buy from businesses with good ratings. It is important to note that PR and local search results are no longer the same.
Ensure your business is listed on Google My Business. This page allows you to manage your listing and respond to customer reviews. This information will be used by search engines to provide relevant results based on location. It is also vital that you use the right keywords on your website, including your Google My Business profile. By using the right keywords, you will be able to improve your rankings and be found by local consumers.