Local Search Marketing (LSM) should be considered an essential strategy for any business that deals with customers face-to-face, including franchises, retail chains, “mom & pop shops”, financial services brands and service providers.
By strategically employing Local SEO, your business can overshadow competitors and become visible to searchers in its local market, ultimately driving more foot traffic to you and creating a higher return on your marketing spend.
Google Business Profile
Google Business Profile is an effective, free way for local proprietors to be discovered online. When customers search for products or services near them, the most relevant businesses are shown first based on data analysis from Google “spiders,” who match available information against search terms to deliver an expertly curated list of results.