Local SEO can help your business attract more customers by targeting search terms people are likely to type into Google. This includes optimizing your website and managing its Google My Business profile.
Review platforms such as Yelp and Facebook can also play an essential role in local SEO, as Google gives preference to businesses with high ratings and multiple reviews.
Keyword Research
Keyword research is vitally important for local businesses. By selecting keywords that reflect what products and services your business provides, keyword research can drive targeted traffic directly to both their website and physical locations.