Local Search Marketing involves optimizing your online presence so it is easily found by people searching for what you offer near them. It is an integral component of digital marketing strategies for any business.
As part of your digital presence strategy, this includes managing and optimizing your Google Business Profile as well as claiming and correcting listings on other websites (Yelp and social media) while adding reviews. Furthermore, local paid advertising may also be included.
Google My Business
Google My Business is a free tool designed to assist businesses with local search marketing. You can use it to claim, verify and optimize your listing on Google Maps and Search; additionally it features a mini dashboard for direct access to perform key actions like editing information or posting updates – among many other benefits.