How Small Businesses Can Benefit From Local SEO

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k7JNy0j - How Small Businesses Can Benefit From Local SEO

No matter your industry, local SEO can bring more customers through your door. Local SEO involves optimizing multiple aspects of your online presence such as business listings, reviews and website content for maximum effect.

Researchers have revealed that only five percent of businesses adhere to best practices with their Google Business Profile (formerly Google My Business). By taking steps to enhance your profile and beat out competition more efficiently.

Increased Traffic

Local SEO should be part of every small business’s digital marketing strategy, helping small firms compete more evenly against larger rivals by increasing visibility in search results – and, in turn, leading to new customers and sales. read more

Local Search Marketing Is a Critical Component of Any Business’s Online Presence

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f76fbtI - Local Search Marketing Is a Critical Component of Any Business's Online Presence

Local Search Marketing involves optimizing your online presence so it is easily found by people searching for what you offer near them. It is an integral component of digital marketing strategies for any business.

As part of your digital presence strategy, this includes managing and optimizing your Google Business Profile as well as claiming and correcting listings on other websites (Yelp and social media) while adding reviews. Furthermore, local paid advertising may also be included.

Google My Business

Google My Business is a free tool designed to assist businesses with local search marketing. You can use it to claim, verify and optimize your listing on Google Maps and Search; additionally it features a mini dashboard for direct access to perform key actions like editing information or posting updates – among many other benefits. read more

How to Optimize Your Website and Local Business Listings for Local Searches

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FglJIFY - How to Optimize Your Website and Local Business Listings for Local Searches

Local SEO can be an effective way to reach potential customers in your local community. It involves optimizing both your website and local business listings in search results to rank higher for targeted keyword phrases.

Moz notes that citation signals and NAP consistency are two crucial components for local searches and snack pack rankings. To increase these signals, utilize trusted local directories like Facebook, Yelp and Thumbtack as your main sources.

1. Optimize Your Website

SEO often brings to mind organic search results; however, optimizing for local SEO should also be prioritized. read more