Search engine optimization (SEO) is the practice of increasing website visitors by making sure it appears high on search engine result pages.
Success with SEO requires an ongoing, on-going commitment. No matter how rapidly the field evolves, certain fundamental principles have remained constant since its inception.
On-page optimization
On-page optimization (OPO) is the process of making changes on your website that help it rank higher in search engine results. This involves updating on-site elements like title tags, content, and URLs in order to increase website traffic from search engines.