SEO Local is the practice of optimizing your web page and website to be visible in local unpaid search results. These search results are commonly referred to as “natural” and “organic” search results.
Local SEO is more productive than national SEO
Local SEO and national SEO are both effective in helping businesses build a strong presence in their target market. These two tactics can increase visibility, drive traffic, and increase sales. Both methods can be useful for online stores, and even brick and mortar businesses.