Local Search Marketing is a term which refers to the use of keywords and phrases in order to get your website to appear in search engine results when users are searching for services or products in your area. It is similar to SEO, but is more specific to local websites. Basically, when you optimize your site, it helps you to increase your visibility in both paid and unpaid search results.
Pay-per-click ads
Pay-per-click (PPC) advertising is a powerful way for small businesses to establish a strong web presence. By creating ads that are tailored to local searchers, it is possible to gain more exposure and generate leads for your business.