The goal of a local SEO strategy is to rank high in the SERP for the keywords that people are searching for in your area. Although Google doesn’t release the criteria for ranking high in the Map Pack, you can still increase your chances of being listed in this section. You can also make use of reviews sites such as Yelp and TripAdvisor. Lastly, you can use Google Webmaster Tools to improve your business listing.
The process of local SEO is time-consuming and requires some technical know-how. Luckily, there are many experts that are willing to help you with your local SEO. These experts can help you target the right keywords, add your business listing to online directories, and earn backlinks and Google reviews. These professionals are also willing to help you optimize your website to attract more customers.