When it comes to attorney SEO, one of the most important factors is establishing expert authority. A blog offers the opportunity to provide free information to customers and to showcase your expertise. Blogs are also great for gaining Google’s attention, as Google can learn about your law firm from your posts. However, they must be optimized to be found and viewed by customers. In this article, we’ll look at two of the most important ways to optimize a blog for Google’s search engine.
Whether you’re a large enterprise brand, a one-location company, or a one-man-band, Local Search Marketing can help you get your business found online. This strategy integrates online and offline marketing to ensure that your business can be found in search results. Although some businesses may think that online and offline marketing efforts are different, they are vital parts of the customer journey.
The first step to local search marketing is ensuring that your website is optimized for local searches. This includes including accurate NAPU for your business location. By providing consistent NAPU, search engines will be able to recognize your business’s location and what it does. For example, if you are located in Manhattan, you will have a hard time reaching customers outside the city. To avoid this problem, consider becoming a Service Area Based business and targeting multiple cities.