SEO Local is essential for your business, as 97% of online searches are local. And 80% of these searches result in successful conversions. However, despite this high conversion rate, only about half of all retailers have a Google My Business listing. This is a crucial component of SEO Local, and it can boost your local search rankings.
Luckily, there are several strategies that can help you scale your local SEO efforts. The first one is to make sure that you’ve got the right information in your profile. If you don’t have accurate information about your business, your local SEO efforts will fail. Using a case study is a great way to understand how local SEO works and why it’s so important.