A branch of SEO that focuses on the optimization efforts of local businesses is known as local SEO. This practice involves content optimization, on-page optimization, and link building. It is crucial that you acquire links in your area and make sure that all of these signals are consistent to ensure your site shows up in local results. If you don’t do these things, you risk being left out of the search results. So, it is important that you do everything you can to rank high in local searches.