Optimising your website for search engines is a must for your website to succeed. Although it may seem difficult, it does not require coding skills or technical knowledge. Instead, it is a matter of understanding Google’s terminology and integrating it into your website. Social signals such as a review or a testimonial can help improve your SERP ranking. These signals help attract traffic to your content and website. While they aren’t as crucial as meta descriptions and keywords, they can make a big difference.