When it comes to web traffic, it’s easy to forget that there are two types of visitors: paid and unpaid. Paying visitors will always be more likely to buy products and services, but unpaid traffic is the way to go. For this reason, search engine optimization is a crucial part of any website’s marketing strategy. Its primary purpose is to increase a website’s visibility in search engines, which means paying to have your site optimized.
When a website’s content is optimized for search engines, it can attract more customers and improve its lifetime value. When done correctly, search engine optimization can help your business increase its lifetime value. Not only can SEO help you generate more sales, but it also helps you increase your customer’s loyalty. Whether you have a small or large website, SEO can increase brand visibility and revenue, and can even drive traffic from television advertisements. This means you can sell more ecommerce products and attract more customers with less expense.