Local Search Engine Optimization and Consistency of NAP
In order to get your website ranked high in local searches, it’s essential to optimize the information you post online. Using a structured data approach can help Google understand and pull data whenever necessary. For instance, by using the LocalBusiness Schema, you can control what information appears on search results pages. This will help you display information such as hours of operation, contact information, and photos. This is particularly important for small businesses.
Consistency of NAP is critical in local search engine optimization. This starts with your website, but it also extends to directories and other online services. For example, having the wrong business name, street address, and phone number can lead to problems for your customers. It can also result in lost sales and conversions. So, make sure your NAP is as consistent as possible across all channels. Once you’ve established a consistent presence, your business will be listed high on the results pages.