Local SEO can be an effective way to reach potential customers in your local community. It involves optimizing both your website and local business listings in search results to rank higher for targeted keyword phrases.
Moz notes that citation signals and NAP consistency are two crucial components for local searches and snack pack rankings. To increase these signals, utilize trusted local directories like Facebook, Yelp and Thumbtack as your main sources.
1. Optimize Your Website
SEO often brings to mind organic search results; however, optimizing for local SEO should also be prioritized.