What is SEO Local? It is the process of optimizing a local web site or page for higher search results from a search engine known as Google. Local search engine optimization is unlike SEO in which the focus is on an international audience. Local search, on the other hand, is more closely tied to the specific needs of the local consumers, not just a global audience.
The basic function of this type of optimization is to provide higher visibility to a local business by increasing its search results on localized keywords. These keywords are the ones associated with the particular location where the business operates. They can be city names, state names, place names, or even just common phrases. The importance of these local keywords is that they target the right audience, those within a certain geographical location, who are most likely to use a search engine to find their needs.