Local SEO – How to Optimize Your Website for Local Searches
In addition to organic rankings, local SEO strategies should include keywords specific to a city, town, or neighborhood. In other words, include the official and unofficial names of your location. Besides boosting your SEO efforts, using local search terms helps you provide useful information to your customers. For example, capitalize on popular local events by writing articles or blog posts about the event or organization. You can also interview local business owners and experts. This will help your readers know more about your products or services and help you boost your SEO.