Regardless of whether you own a brick and mortar store, or just want to improve your business’s online presence, local SEO marketing is an important tool for bringing in customers. Here are a few ways you can boost your local SEO marketing strategies.
Link building is a ranking factor
Using link building as part of your local SEO marketing strategy will help increase organic traffic to your website. Local link building involves targeting sites in your local area that are relevant to the products or services you sell.
Local links can come from local business directories, city guides, or city blogs. These links can help your website rank higher in local search results. However, you should make sure you are getting links from a variety of local sites. If you only have one link from a high ranking site, your website’s ranking may not improve.