Successful SEO programs translate into success in the local market. For example, Home Depot ranks well in global searches for millions of queries. Because of their expansive brand, their.com domain has many links. Using local SEO techniques can help you reach the same level of success. To succeed in local search engine optimization, you must be knowledgeable about the most effective techniques. Read on for tips to increase your local search engine rankings. Here’s what to expect when you’re working with local SEO.