Search engine optimization (SEO) is the practice of improving a website so it appears higher in organic search results. SEO should be part of any online marketing strategy as it can have a dramatic effect on traffic to your site.
SEO may take time and effort, but can be an immensely satisfying way of expanding your business and creating new leads.
Keywords
Keywords are terms people type into search engines when they’re searching for information or products, so the more relevant a website appears in search results for an individual query, the greater its traffic will be.