To rank highly in local search, your business must have a presence on many websites. For example, you may have a Facebook or Twitter account and want to promote your business on there. People often click through these profiles and social networks to learn more about the business, rather than simply reading a business’s profile on the search engine. But search engines don’t rely solely on this information – they use four main sources to rank your business.
While the benefits of being present in local search results are significant, they are only part of the story. Increasing your visibility means more people will discover your business, which can lead to increased website traffic and more conversions. This is important for long-term success and establishing a good reputation. Local search marketing is one of the best ways to achieve these goals. But be careful: Local search marketing agencies can’t guarantee top Google rankings overnight. Beware of people who promise to remove your listings and threaten you with their service.